Primerica Life Insurance Review

Primerica life insurance Review (2025 update)

Primerica is a financial services company that specializes in providing term life insurance products to individuals and families. The company was founded in 1977 by Arthur L. Williams Jr. under the name A.L. Williams & Associates. It rebranded as Primerica in 1991 and has since grown to become a leading provider of life insurance and other financial services.

Primerica operates through a network marketing model, which means independent agents sell its products. It has been criticized for having a similar model to multi-level marketing (MLM) companies, but rest assured—Primerica emphasizes that this is simply a hybrid insurance agency model that offers opportunities for entrepreneurs.

Learn more: Life insurance brokers vs. agents

Primerica life insurance: Our verdict ★★★★☆ 3.5/5

^{* This figure reflects the typical costs for a non-smoking woman between the ages of 30-44 across a term length of 10-30 years.}

If you're looking for an affordable insurance plan, Primerica probably won’t be your top choice. Generally speaking, life insurance with Primerica costs significantly more than with other companies. Some reviews also note that communication with the company can be challenging. However, its Custom Advantage and TermNow policies offer benefits such as renewable policies to age 95 and an increasing benefit rider.

‍

Primerica pros and cons

When you’re choosing a life insurance company, it’s important to weigh the benefits of the company against the potential downsides. We’ve made it easy for you to evaluate what Primerica is offering:

Pros

Cons

Primerica life insurance cost and value

The cost of Custom Advantage Term Life insurance from Primerica ranges from just over $30/month to $500/month or more for non-smokers, or between 36% and 76% above the industry average. The table below outlines average monthly premiums based on age and sex assigned at birth. 

^{* These figures reflect the average monthly cost for $500,000 of coverage for healthy, non-smoking individuals across a term length of 10-30 years.} 

^{** Compared to the average monthly costs for $500,000 of coverage for healthy, non-smoking individuals across a term length of 10-30 years and 26 term life insurance products.}

About pricing comparisons

To ensure fairness and accuracy, all pricing comparisons were made within identical product types and demographic segments. For instance, a 10-year term policy for non-smoking women aged 18-29 with $500,000 in coverage was compared to the average pricing for all other 10-year term policies meeting the same criteria.

Primerica life insurance reviews and customer service 

Primerica’s user reviews from current and former customers are mixed. While Google reviews for Primerica skew very high at 4.9 stars, Insureye and Trustpilot customers don’t reflect the same positive sentiments. Policyholders from those websites often cite poor communication, difficulties with cancellations, and general frustration with the company.

Overall, Primerica earns an average rating for customer service. The company’s strengths lie in its financial reliability and reputation, but prospective customers should be aware that their experience will depend heavily on the insurance agent they work with.

Primerica term insurance products at a glance

The tables below outline Primerica’s core life insurance options, including its TermNow and Custom Advantage term life insurance products.

Other insurance products from Primerica

Primerica offers three optional riders so you can customize your term life insurance coverage for added flexibility and protection. Here’s a breakdown of each one:

• Increasing benefit rider (IBR): This option automatically increases your policy’s coverage amount by up to 10% each year for 10 years, subject to a set cap. However, keep in mind that your premiums will go up as your coverage amount increases — you just won’t need additional medical exams to grow your coverage. 
• Terminal illness benefit/accelerated death benefit: With this rider, you have the option to access part of your death benefit while you’re alive if you’re diagnosed with a terminal illness. The standard advance is 40% of your total coverage amount and up to 70%, with a maximum accelerated benefit of $400,000. 

Child term rider: For an added cost, this option provides up to $50,000 in term life coverage for your children as well as any future children up to age 24.

How Primerica compares to other providers

^{* These figures reflect the average monthly cost for $500,000 of coverage for healthy, non-smoking individuals across a term length of 10-30 years}

Primerica life insurance vs. PolicyMe life insurance

Both Primerica and PolicyMe sell term life insurance to Canadian families, but there are significant differences in pricing, customer experience, and the overall practicality of each policy. 

Cost

Primerica’s term life insurance is not competitively priced, with premiums at least 34% above the industry average for all age groups and genders. Because Primerica only sells term coverage through its agent network and offers multiple riders, there’s also the potential for upselling and additional costs beyond that high base premium. 

By contrast, PolicyMe operates as a direct-to-consumer life insurance distributor with its own pricing model, which delivers insurance rates between 2% and 9% below the industry average for all applicants under age 45, regardless of gender or smoking status. 

Customer satisfaction

Both Primerica and PolicyMe carry the “Great Customer Service” badge thanks to high ratings on Google — 4.9 stars for both companies. However, PolicyMe edges out Primerica’s A- Better Business Bureau rating with an A+, indicating that not only do customers enjoy a better up-front experience, but they’re more satisfied with the resolution of any issues. 

Convenience

If you prefer to quote or purchase life insurance online, PolicyMe is the more convenient option, since Primerica does not offer online quotes or policies, requiring all customers to work with an agent instead. 

The bottom line: Who should consider Primerica?

If you want an advisor-led experience from start to finish, Primerica is a good choice. It suits individuals who prefer to discuss their options with a representative, need assistance determining the right amount of coverage, and appreciate having straightforward term-only options. Primerica also makes sense if you value having a long-term relationship with an agent who checks in over time and can suggest add-ons as your life changes.

FAQ

 

Our goal is to provide you with honest, trustworthy information to help you make informed decisions. While our content is created with insurance experts, it is for educational purposes only and should not be considered definitive professional financial advice.

We recommend seeking the counsel of a licensed financial advisor before making any decisions regarding insurance or personal finance.